Marketing tools to deepen member relationships
Onboard, re-engage, and deepen your member relationships at scale with Sparrow's modern growth engine built for credit unions.
Instant launch, no IT setup
Proven strategies for growth
Automated engagement
Data driven decisions
Trusted by 140+ credit unions representing over $90 billion of assets
Intelligent Platform, Designed for Credit Unions
Meet members with the right message, at the right time.
Transform member engagement from transactions into lasting connections.
Grow member loyalty and product adoption with personalized journeys that deliver the right message at the right time.
Reach each member with offers tailored to their goals, behaviors, and financial needs.
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Built-in Knowledge Sharing
Leverage the best practices of your peer credit unions.
Sparrow proactively provides you with automated marketing journeys, crowdsourced from your most successful peer credit unions.
Explore best practicesNationwide knowhow
See which automated marketing journeys are the highest performing among credit unions nationwide.
Access knowhowTurnkey launch
Skip the learning curve by launching the most successful, peer-created marketing automations in seconds.
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Why Sparrow?
We don't just hand you the keys, we help you drive growth
A true partnership
Your dedicated Success Manager will help you create, deploy, and sharpen your marketing strategy working with you in lock-step.
Triggered on member needs
Introduce your products to membership at the exact right moment based on their financial needs.
Measure what matters
Precisely track the impacts of your campaigns and quantify the impact to your balance sheet with ROI calculations.
Fresh data without core integration
Automate a fresh feed of member data into Sparrow without core integration or manual data file uploads.
Built For Scale
One of fastest-growing marketing platforms for credit unions in the U.S.
There's a reason we're one of the fastest-growing marketing platforms serving credit unions. Sparrow is the leading platform powering cross-sell, onboarding, and promotional campaigns for credit unions.
$90B+
Credit unions with over $90 billion in cumulative assets trust Sparrow to build Primary Financial Institution (PFI) relationships with membership.
5.6M+
Sparrow powers credit unions which collectively bank over 5.6 million members nationwide.
200+
Sparrow offers 200+ pre-built member journeys, crowdsourced from top credit unions.
140+
Over 140 credit unions nationwide leverage Sparrow to automate member engagement.
With over 2.8 million members, PenFed uses Sparrow to power its PFI strategy at scale. Sparrow's industry-leading technology gives us an edge to succeed.
Before Sparrow, we were reactive. Sparrow helped us leverage our data to proactively reach the right members with the right messages at the right time and show our members that we see them and we care.
We really enjoy working with the Sparrow team — they're incredible partners who always go above and beyond to prioritize our members' needs and help make every campaign a success.
The Sparrow team fundamentally understands credit union marketing and how to work with our data. From data mapping to campaign execution and broader strategy ideation, they've been a true thought partner.
Ready to deepen your member relationships?
We'll work with you to build out a custom partnership package that immediately addresses near term opportunities and lays a foundation for your strategic vision.
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