About Sparrow
We exist to help credit unions reimagine what it means to know their members
Most credit unions were built on relationships, real ones. But somewhere along the way, those relationships got buried beneath systems, silos, and screens.
At Sparrow, we believe the future of banking isn't about algorithms replacing people, it's about technology giving people the time, insight, and precision to be more human again.
Sparrow
Fast facts
140+
Sparrow now partners with 140+ credit unions.
8M+
More than 8 million bespoke member touchpoints were facilitated by Sparrow this year.
200+
Hundreds of best-in-class templates and out-of-the-box journeys sharpened with insights from your peer institutions.
<1 hour to launch
Sparrow automatically syncs your data and marketing workflows, so you can launch predictive automations in under an hour.
Our why
The credit union value proposition is simple. Provide financial products and services that put relationships first and re-invest in the financial health of the community. We think that this model benefits everyone and that our communities are stronger because of credit unions.
But building relationships takes time and resources. Sparrow helps credit unions create meaningful, data-driven connections, not through branch visits or call centers, but through intelligent, personalized interactions delivered at the perfect time.
Sparrow's platform powers data-driven journeys, proven to create deeper conversations and drive multi-product growth. Our vision is to transform how credit unions grow through technology while preserving the member-first soul that sets them apart.
With 140+ credit unions and triple-digit growth year over year, we're just getting started.
Our values
Community First
Our unwavering commitment is to you, our community.
Earn Trust
Your trust is earned day after day, and never taken for granted.
Be Decent
We respect others, have humility, and embrace diverse perspectives.
Embrace Accountability
We take extreme ownership (and pride) in what we do.
Total Transparency
We make it our business to create simple, open processes.
Never Finished
Your needs change, and our product evolves with them.
Single Focus
We focus on one thing, but we do it exceptionally well.
Always 10X
If it's not 10X better, then it's not Sparrow.